Our mission

The team from the Department of External Relations and Location Marketing nurtures cantonal external relations and is responsible for the Canton of Basel-Stadt’s public image.The Division of External Affairs and Marketing has the following specific tasks:

Put Basel on the map

Strategic partnerships, notably with the cities of Shanghai and Miami Beach, as well as with the US State of Massachusetts, are an integral part of the canton’s External Relations and Marketing plan. The Canton of Basel-Stadt also maintains various marketing cooperations with Hamburg, Milan, Moscow and Hong Kong.

Cooperation – regional, national and tri-national

An important prerequisite for the positive development of the region and thus the goal of the Division is the integration of the tri-national region, as well as promoting the common interests of the metropolitan region at a regional, national and international level.

Development cooperation

The cantonal development cooperation ultimately falls within the remit of the Division. The Canton of Basel-Stadt is committed to improving the living conditions of the poorest in the world by donating CHF 1.65 million every year.

Strengthening the region as a desirable venue

Special attention is given to enhancing Basel as a venue for supporting and hosting major events and using big international events as a platform for targeted marketing campaigns.

Hosting trade fairs and markets

The Division is responsible for staging and promoting the canton’s popular traditional events and markets: the Basel Autumn fair, the Basel Christmas market, the city markets and the National Day celebration on the Rhine.

Our team

The team from the Department of External Relations and Location Marketing nurtures cantonal external relations and is responsible for the Canton of Basel-Stadt’s public image.