External Affairs and Marketing

Die Mittlere Rheinbrücke und das Grand Hotel Les Trois Rois auf der Grossbasler Seite. Foto: Basel Tourismus

Our mission

The main mission of the Division of External Affairs and Marketing is to strengthen the external relations of the Canton of Basel-Stadt, thus ensuring the region’s discernable and targeted representation. It aims to establish and develop an international network of political, economic, scientific and cultural contacts, and thereby generate alliances with added value for Basel. This should put the region in a strong position when it comes to international competition and positively influence its development.

Special events

Swiss National Day on the Rhine

Basel traditionally starts its celebrations on the 31st of July with a big city festival on the Rhine. Around 100 taverns and stalls as well as numerous music stages and performances create a great atmosphere until 1 in the morning.


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